But, is it Art? (Generative)

Art is abstract, literally and figuratively. What each of us deems to be “art” is largely subjective and depends on the sensations stirred within us.

The generosity of new media technologies have allowed for many new platforms of experimental art to be developed. Wikipedia gives us a quite broad working definition of this new area of practice as “a genre which encompasses artwork created with new media technologies[1].” Hello new media art.

New media art celebrates a new kind of dynamism in art, where it is characterised by vigorous activity and progress, where the art form is constantly changing and creating something new. With art being posted and celebrated on the internet, it is now also more democratic and accessible than we ever imagined.

New media art is as much immersive and interactive as it is experimental[2]. An excellent example of this “immersive experience” is Keith Armstrongs “Intimate Transactions.” “Intimate Transactions is a personal, performative experience in which both participants become woven within its systemic operations and immersed within multiple processes of dialogue, exchange and transfer” (Armstrong, 2005). Rather than simply viewing a piece or artwork- the audience of Armstrong’s art is immersed within the experience. They form part of the art themselves. Their sensory perceptions are heightened, enhancing their experience, and allowing the art to provide them with a new perspective on the world.

The rise of new media art and the potentials of experience allowed through transversals are infinite. Close parallels can be drawn between today’s new media art and another period of intense personal, artistic expression- The Romantic Period. Both genres of art celebrate individualism as well as a kind of deep, intense emotional expression[3]. A focal point of difference however, is that whilst Romanticism celebrated the beauty in the natural environment, new media art finds beauty in the artificial. New media art encapsulates the idea of art with a lack of boundaries and is only recognized through the unnatural and modern elements it combines[4]. While art within the Romantic period was considered to be experimental and outrageous at the time, new media art offers more diversity than any other point in art history[5].


[5]  Heartney, Eleanor. Art & Today. New York: Phaidon Press Inc., 2008. Print

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